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From October 23–25, 2025, the annual ZIP-SCENE Conference took place in Prague. Here, researchers, artists, and creative professionals from around the world gather to exchange ideas on VR/XR/AR, digital storytelling, and immersive experiences.
On October 23, Sophia Reiterer presented the project Critical City Cycling, which was developed as part of the research project AR Communities through a participatory process with cycling activists and premiered on June 19. In her talk, she explored the question of how augmented reality can navigate urban attention.






